A Framework for Donor Trust, Stewardship and Long-Term Revenue
Donor Gratitude and Stewardship
A stewardship framework built on Thank, Show, Invite — with a donor timeline, ten donor tracks, and plug-and-play templates.
What's Inside
Why Gratitude Needs a System
Most organizations are grateful for every gift they receive. Few organizations have a system for expressing their gratitude.
The Gratitude Plan (Thank. Show. Invite.)
The whole framework fits in three questions. Answer each for every donor gift, in order, and you have a healthy stewardship program.
The Golden Rule of Gratitude
When thinking about how to appropriately thank a donor, consider gifting outside of the fundraising context.
The Donor Stewardship Timeline
Consistency is everything. Run this same sequence for every donor, regardless of gift size.
How to Thank Different Gift Types
The right gratitude avenues, to the right donor, at the right time. Use this after any gala, campaign, or first-time gift.
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