A Guide to Selecting, Procuring and Selling Live Auction Items
Live Auction 101
Know your audience, build the dream item list, choose a procurement method, make the ask, and learn from the results.
What's Inside
Introduction
A successful live auction doesn't begin on stage. It begins with a keen understanding of your audience and thoughtful procurement.
Understand Your Audience
Before you make your wishlist or send a single email, start here — you can't choose the right items if you don't know who you're choosing them for.
Build Your Dream Item List
Once you understand who you're inviting to bid, it's time to brainstorm what they'll actually want to bid on.
Finalize Your Donor-Facing Wish List
Your dream list is what you want. Your wish list is what you ask for — they are not the same document.
Form Your Procurement Committee
A strong committee is your auction's engine. They bring ideas, relationships, and hustle to the table.
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