Learning from Non-Winning Bids
Auction Data & Underbid Recording
How to capture every bid placed in your live auction, read what the numbers say, and turn losing bidders into your best cultivation list.
What's Inside
Introduction
Your clerk jots down winning paddle numbers, and your event software records who's taking home the big prize. But what can we learn from the almost-winning ones?
Three Questions Worth Asking
Before we talk about how to collect data, it's worth seeing where you might have gaps to fill.
What Underbid Recording Is
An underbidder is simply someone who bid on an item and didn't win. Underbid recording is the practice of capturing every one of them.
What You Capture
Those messy scratch pages turn into four different kinds of information, each answering a different question.
Reading Lot Performance
Sale price tells you what the end result was. It does not tell you how you got there, or what to do next.
Want the full guide — every section, worked examples, and the interactive tools built in?
Get Access to the Full Guide